Company Description

Name of company :  Popia Nestum Ibu Enterprise

Location of business : 156-3-4, Kompleks Maluri, Jalan Jejaka, Taman Maluri, 55100 Kuala                                                   Lumpur, Malaysia

Nature of business :  Partnership

Industry profile :  Popia nestum

Ingredient for product : 50 keping   kulit popia

                                          1 cawan     nestum

                                         1/2 cawan   susu tepung

                                         1/2 cawan   horlicks

                                          3/4 cawan  gula

Factors of selecting the proposed business : Profitable business

Future prospect of business :Expecting a growth in business due to the high demand in Popia Nestum.

Marketing Concept

Mostly in Malaysia, people really love to eat Popia Nestum especially during celebration.  The demand is high in this period.  So, based on that our firms produce to satisfied customer wants.  In marketing concepts, we use many strategies to establish a relationship with a customer. We use advertising widely to introduce our product to royal and new customer. This also can encourage them to purchase our product or use our service that we provide .

Besides, marketing concepts also based on the internet audience. We refer on online consumer profile as our data for customer analysis. From our research most of consumer ordered Popia Nestum on celebration of Hari Raya Aidilfitri. Scope that are able in our blog for customer such as catching up on news of our updates product. Purchase price for popia nestum is lower and affordable which mean that it can reduce consumer risk. The shipping costs also are not expensive or too cheaper. The cost is according quantities that customers buy.

Mission

 - Forming a strategic alliances with agencies carrying product quality

 - Providing a better product and nutritious products

 - Providing a good service for our customers

 - Introducing new flavor of ‘Popia Nestum’ that can be accepted worldwide.

Vision

-Make our company as a leading company in production of ‘Popia Nestum’   

 locally and worldwide

Objective

-We refer on online consumer profile as our data for customer analysis.

-Packages are in good quality and guarantee can kept in long period.

-Create an interesting Logo to attracted customer.

                SSM CERTIFICATE